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Eric Fortaleza

Bassist, Musician

"As a touring musician, I see and tackle the many requirements and hurdles necessary to be able to offer the best to any band or artist I play for. It's so refreshing to see a company actually create products based on what world-class touring musicians need, to be able to do that though actually means a company has to listen to what their customers are saying. This is the very reason why I decided to use Gruv Gear, it is more than just a brand, but a community just helping and serving for the betterment of the art."

Eric proudly endorses:

“Music without compromise” is the life mission of Nashville-based / Australian bass player and musical director, Eric Fortaleza. Creating this path for others stands above all else. As an entrepreneur and world class touring musician, Eric started “Pitch Meeting” in the middle of the 2020 pandemic, creating a community using his Non Profit Artist Development Organisation “Pitch Music”, with the main mission of art creation with pure musical integrity fostered by world class musicianship.

Eric Fortaleza’s ingenious skills traverse multiple areas playing with has resulted in him being one of the top bass players in Sydney, Australia. Eric moved to Nashville in 2019 and became the bass player and musical director for Country Superstar, Lindsay Ell. Through building his brand and Pitch Meeting, Eric has performed and musically led for artists like David Ryan Harris (John Mayer), Chris Young, Randy Travis (Country Music Legend), Lauren Alaina, Old Dominion, Jimmie Allen just to name a few.

Eric is endorsed by companies Fender Musical Instruments, Aguilar Amplification, 64 Audio, Jim Dunlop Guitar Products, Eric’s most staple role is leading as house bass player and show-runner for his event “The Pitch Meeting”. Performing with the Pitch Meeting Band, Eric has helped build the Pitch brand’s reputation garnering endorsements and partnerships with world class brands like Shure Microphone and QSC Audio. Having performed with a handful of top artists and musicians in Nashville, the Pitch Meeting band has been dubbed “Nashville’s House Band”.

Eric believes that “Pitch Music” will one day turn into the world’s first robustly funded NON PROFIT RECORD LABEL with the aim to be able to match the resources of current top record labels in the music industry. “Only this time, artists will be able to own 100% of all their work and be given the complete freedom to create art without industry pressures. To be able to create art without compromise, where MUSIC and ONLY MUSIC is first”.

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