Orange County, California (June 18, 2015) – California-based music accessories manufacturer Gruv Gear is proud to announce a new licensing agreement with Strictly 7 Guitars (S7G), a world-renowned American builder specializing in handmade extended range guitars. The agreement has resulted in the launch of S7G FretWraps, a co-branded version of Gruv Gear’s popular string dampening accessory for guitars, basses, and other stringed instruments. Simultaneous launches are planned in USA and in Japan through S7G’s distributor, Shimamura Music.
“We’re excited to be working with Jim and his team at S7G,” says Gruv Gear's President and Founder Jay Baldemor. “We met at the recent NAMM Show and there was already an immediate demand even overseas,” adds Jay.
“We're excited to team up with Gruv Gear to introduce S7G FretWraps,” shares Jim Lewis, President of Strictly 7 Guitars. “We strive to build affordable, truly American-made instruments that we can be proud of, that will satisfy even the most discerning player, and S7G FretWraps is a perfect complement.”
Gruv Gear has been gaining widespread attention on the category-defining FretWraps. Many S7G players already use FretWraps on their 6-, 7- and 8-string guitars, and having the famous S7G logo on FretWraps is a welcome finishing touch. S7G and Gruv Gear share some mutual artists on their rosters, including guitarist Jim Hughes from the Djent / progressive metal band Chimp Spanner. Jim has been an avid FretWraps user and enjoys the benefits of reducing unwanted string noise on his guitars and basses.
Jay adds, “We’re looking forward to equipping every single S7G player and fan out there, and help continue to grow their loyalty with both brands worldwide.”
About Gruv Gear
Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. The company is on-track not only to become a premium lifestyle accessories brand in the Music/DJ and Photo Industries, which is a small fraction of its potential market, but also expand to a broader range of industries that will increase its global footprint exponentially. To date, Gruv Gear products are distributed in 5 continents and shipped directly to adoring fans worldwide.
Learn more about Gruv Gear by visiting: www.gruvgear.com
About Strictly 7 Guitars (S7G)
The endless list of problems players have been forced to live with seemed unreasonable and entirely correctable. Here at S7G we offer “production” models that stand up to the best from other custom shops, and our own custom shop guitars can fulfill every players dream. The bottom line is we strive to build affordable, truly American- made instruments that we can be proud of, that will satisfy even the most discerning player, while insuring the options available to each and every player are as limitless as humanly possible. If you can dream it, we can build it!
For more information on Strictly 7 Guitars, visit: www.strictly7.com
Long-time Gruv Gear Artist and bassist Bubby Lewis debuts his first live performance of songs from his recently released album "Hero Dynasty."