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Gruv Gear Welcomes DJ Icy Ice As Artist Endorser

California music accessories brand Gruv Gear is proud to feature DJ Icy Ice. Icy Ice is part of a family of prominent world-class musicians that heartily endorse Gruv Gear products.

DJ Icy Ice is one of today's premier DJs and his versatile style of DJing has him playing at the hottest, exclusive club venues locally as well as internationally. He is an original member of the World Famous Beat Junkies since 1992 and has performed in countries such as Australia, Japan, China, Canada, throughout Europe, Mexico, the Philippines and all over the US.

Icy Ice can be heard currently in the mix on-air on L.A.'s Top Rated Radio Station: "Power 106 FM" and is also featured overseas on 99.5 RT in Manila every Friday Night. He's the resident DJ for Guerilla Union's "Rock The Bells" Music Festivals that has featured groups such as The Wu Tang Clan, Rage Against The Machine, Nas, Public Enemy, Cypress Hill and many of today’s biggest recording artists.

Icy Ice recently started The World’s Premiere Online DJ School: TurntableU.com, which features some of the biggest named DJs teaching DJ lessons and also built ExclusiveGrooves.com an online MP3 Record Pool for the DJs community. He's a part of recording artist group: Soul Elevation and have rocked shows all over the globe.

Over the years Icy Ice has been the DJ of choice for celebrity events such as Kanye West's Party in LA, Black Eyed Peas parties, all of Manny Pacquiao's Fight afterparties, Black Eyed Peas Parties, Grammy after parties, American Music Awards after parties, NBA All-Star Game after parties, Magic Johnson's Mid Summer Nights Events, Shaq’s birthday party, LA Fashion Week after parties, X-Games after parties, Sundance Film Festival party, National Democratic Convention after party, the 1st Official MySpace Party in Hollywood, Vivid Parties, DUB Magazine Parties & Car Shows, Magic Convention Parties, SEMA, CES, Jamie Pressly's birthday party (from My Name Is Earl) and has played for hundreds of corporate & private events.

Icy Ice's accomplishments include spinning for such stations as KKBT 92.3/100.3 The Beat from 1995-01', 93.5 KDAY FM from 04'-07', 90.7 KPFK on Divine Forces Radio "DFR" with Fidel Rodriguez from 1998-08’, and at Movin 93.9 FM mixing for Rick Dees in the Morning" from 07'-09'. His mixes have been syndicated to hundreds of stations across the country through: Superadio.

Icy Ice has also built multiple retail record store locations in (Los Angeles, San Diego, Ontario CA) & an online record store stacksvinyl.com. Icy Ice helped create club promotion powerhouse Legend Entertainment, was featured in the ground breaking movie for Filipino Americans: Debut, and was the resident DJ for the WNBA LA Sparks home games. He has toured as the DJ for Legendary Hip Hop artist KRS-One and was the DJ for his radio show "The Temple Of Hip Hop". DJ Icy Ice has carved out a name for himself as a respected turntablist, radio personality & elite party rocker.


About Gruv Gear:
Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. The company is on- track not only to become a premium lifestyle accessories brand in the Music/DJ and Photo Industries, which is a small fraction of its potential market, but also expand to a broader range of industries that will increase its global footprint exponentially. To date, Gruv Gear products are sold in 5 continents and shipped directly to adoring fans worldwide.

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