Gruv Gear Appoints Arai In Japan As Product Category Distributor

(Orange County, CA) Arai in Japan has received distribution status from California based design and manufacturer Gruv Gear, extending their reach to adoring fans country wide with their unique line of guitar bags and versatile utility carts.

"On August 2nd, 1956, ARAI & CO., INC was founded. At this time, although demand for classical guitars and accessories were increasing, it was still comparatively low and business was supplemented with other products including woollen material. The name, โ€œARIAโ€, which means expressive melody, was first used in 1958 when Arai exported Japanese built classical guitars fitted with steel strings to South East Asia in 1963. Also the letters of his name โ€œARAIโ€ were just switched around to โ€œARIA as he recalled..Aria has been at the forefront of guitar and Japanese guitar building excellence for 60 years, which means a wealth of experience and acquired expertise. The core value remains the same today, to constantly strive to achieve a higher level of excellence, quality and value for musicians.."

Gruv Gear is a premium lifestyle accessories brand originally rooted in the creative community. Distributed in over 50 countries, it aims to revolutionize the musician and jetsetter's lifestyle with its innovative backpacks, cases and innovative accessories. Over 250 world-class performers, producers, photographers and million-mile travelers endorse and trust Gruv Gear with their everyday carry and tech essentials.

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