American music products manufacturer Gruv Gear announces a new licensing agreement with Laurus, a premium Italian builder of handcrafted bass guitars based in Vicenza, Italy. The two companies are launching Laurus FretWraps, a co-branded version of Gruv Gear’s very popular string dampening accessory, which will be included in every new Laurus custom bass.
We’re very excited about this alliance with Laurus,” exclaims Gruv Gear's President Jay Baldemor. “Their instruments are absolutely unique and distinct, and I’m honored to have this opportunity to put our two brands together and give players a truly useful accessory in their arsenal.”
“It is an honour to collaborate with a company such as Gruv Gear," says Laurus' chairman Pierluigi Cazzola. "The Laurus FretWraps is a perfect accessory that enhances the potential of our basses, and it is the result of our researches joined together in providing musicians the best possible gear. This attention to the player's need led us to this exciting partnership.”
The FretWraps has been growing in popularity over the last year and is being used by some of the most prominent bass and guitar players worldwide. The dampening accessory is wrapped around the instrument’s neck, and slid over the fret board to help cut overtones and sympathetic resonance while playing, particularly useful during recording, live performance, two-hand tapping, or any creative situation where string muting is desired, allowing for instantly cleaner sound. It’s made of soft materials that don’t scratch or mar the instrument’s finish, has fully adjustable tension, and requires no modification or special installation to the guitar or bass.
Gruv Gear and Laurus already have some mutual artist endorsers in their rosters, Italian bassists Alex Lofoco and Federico Malaman. Alex recently led a clinic tour in Europe for Laurus that also featured his use of the FretWraps.
“I found in the FretWrap an indispensable tool,” says Alex. “It helps me to play more easily by controlling the unwanted resonances with effectiveness. Play with Gruv!”
The Laurus FretWraps is being debuted at the 2013 Musikmesse in Frankfurt Germany, the largest music products tradeshow in the world, to be held on April 10-14, 2013. Both Lofoco and Malaman are scheduled to do live demos at the Gruv Gear booth.
To watch demo videos, testimonials, and to purchase Laurus FretWraps, visit: www.gruvgear.com/laurus- fretwraps
About Gruv Gear:
Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. The company is on- track not only to become a premium lifestyle accessories brand in the Music/DJ and Photo Industries, which is a small fraction of its potential market, but also expand to a broader range of industries that will increase its global footprint exponentially. To date, Gruv Gear products are sold in 5 continents and shipped directly to adoring fans worldwide.