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Gruv Gear Releases New Matt Heafy MKH "Empire Edition” FretWraps

Orange County, California (May 6, 2021) – Gruv Gear is delighted to add the new MKH ‘Empire Edition’ FretWraps to their range, a sequel to the hugely popular Matt Heafy Signature FretWraps released in 2019.

Matthew Kiichi Heafy is the guitarist and lead vocalist with the Grammy nominated heavy metal band Trivium. 2020 saw the release of their critically acclaimed ninth album What The Dead Men Say and he and fellow band member, Corey Beaulieu, shared the crown of Best Metal Guitarists in the Music Radar end-of-year poll.

The new MKH ‘Empire Edition’ FretWraps feature a 3D metallic gold ‘Kiiichi’ ‘Kiichi’ kanji logo embossed on a brushed matte strap with and features an upgraded elastic band and hook-and-loop fastener. The Matt Heafy Signature FretWraps is made in minimal black fabric with a red trim and the ‘Kiichi’ kanji logo embroidered in white. These simple to use, professional string dampeners have highly effective muting capabilities live on stage or in the studio.

Explaining why he uses Gruv Gear FretWraps, Heafy said: ‘When you play metal that requires the utmost proficiency, accuracy, and definition - you need to ensure you’re cleaning up and getting rid of any excess variables that could be interfering with your sound. I use Gruv Gear FretWraps as a vital part of my gear and tone to tighten up even more so - the tight and enunciated tone that I use.’ 

‘Matt has the best fans!’ shares Jay Baldemor, President of Gruv Gear. ‘Not only does he hold the prestige of being one of the most viewed creators on Twitch, he is very intentional on growing his brand as an artist. His signature MKH FretWraps was a huge hit, and we believe every one of his guitarist fans will want to rock this killer new Empire Edition model!’  

The single pack MKH ‘Empire Edition’ and Matt Heafy Signature FretWraps are currently available in three sizes:

SM - Fits 6-string guitars or 4-string basses
MD - Fits 7-string guitars or 5-string basses
LG - Fits 8-string guitars or 6-string basses

To find out more about both the MKH ‘Empire Edition’ and Matt Heafy Signature FretWraps, the other Gruv Gear FretWraps and other products made by the company please go to www.gruvgear.com.

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